A recent report by Metastat Insight states that the Asia Pacific sports detergent market has registered tremendous growth in the past few years. The rapidly improving sporting culture in countries of the Asia Pacific region is boosting the demand for specialized products that would serve all the requirements of athletes and other sporting professionals. Such sports detergents, designed to cope with tough staining and odor in athletic wear, are very popular among consumers for whom performance and hygiene outweigh the price. Increased participation in sports and fitness activities across countries like China, India, Japan, and Australia is one of the main trends that drives this market. With more and more people exercising and putting in more time for outdoor activities, demand surged for effective cleaning solutions to maintain sportswear integrity. Sports detergents are specially made to clean typical athletic fabrics from the sweat and grime left by your workout, yet remain fresh and long-lasting when compared to normal detergents.
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Key Asia Pacific Sports Detergent Industry Players
United Sports Brands (Nathan Sports)
WIN Detergent
Rockin' Green
HEX Performance
Sport Suds
Atsko, Inc.
OdorKlenz Sports
Sodasan Wasch- und Reinigungsmittel GmbH
Procter & Gamble (Tide Plus)
Henkel AG & Co. KGaA (Persil)
Church & Dwight Co., Inc. (Arm & Hammer Plus)
Charlie's Soap
Defunkify
Medi-Dyne Healthcare Products (2Toms)
Active
Other factors that have also propelled this market forward are urbanization and the rising middle class in the Asia Pacific region. As disposable incomes keep rising, people are more ready and willing to invest in specialized products with better results. This is evident with an increasing appreciation in sales of some premium sports detergents with few claims of better perfo