Why GA4 is a Game Changer for eCommerce Analytics
Google Analytics 4 (GA4) has ushered in a new era for e-commerce analytics, offering businesses advanced tools and features to gain deeper insights into customer behavior. With its event-based data model, improved tracking capabilities, and enhanced reporting, GA4 is transforming how e-commerce businesses track, analyze, and act on data. In this blog post, we’ll explore why GA4 is a game changer for e-commerce analytics and how it can help you take your online store to the next level.